At North Head, we believe that the success of healthcare companies in China is strongly rooted in having a deep understanding of China’s policy and regulatory environment. By aligning business objectives with government agendas, healthcare companies can comfortably conduct public relations campaigns and lobbying activities to ensure smooth business operations in China. To assist companies achieve strategic goals, North Head has a dedicated team that closely tracks healthcare policies affecting the overall healthcare environment, especially when it comes to key “licenses to operate” issues, such as registration, pricing, reimbursement, bidding and public hospital reform.
With an analytical, research-based approach, and building on a fundamental understanding of Chinese government priorities, we work with our clients to address pressing issues and strategically approach key stakeholders. Effective planning, media reputation building and public affairs activities are underpinned by clear objectives and tangible measurements.